When you talk about increasing your sales, website traffic, everyone keeps speaking about SEO (Search Engine Optimization). You might wonder what SEO is.
Well, it is the process of optimizing your websites or resources for search engines.
Google, Bing, DuckDuckGo, Yandex, and Baidu are some of the search engines. Obviously, Google is the most popular one, comprising about 80% of the total users.
So, if you rank higher on Google, then you will see a significant increase in web visitors and your sales. In this article, you will learn how to improve your SEO for your website without investing a penny.
Types
We will be explaining the SEO using the following types:
1. On-page SEO
It deals with the strategies to optimize all the components that are present in a page of the website – its title, meta tags, headline, header tags, content, and keywords used.
To put it simply, keywords are the words or phrases you use to search for something on Google.
For this article, “What is SEO?” is the optimized keyword. Did you wonder why I didn’t use “What is SEO?” or something else as the headline of this article, and why does this post have “www.wodan.com/what-is-an-seo” as the URL?
That’s because “What is an SEO?” is easier to rank on Google than “What is SEO?”.
Additionally, you need to provide high-quality content consistently. Because you might attract the right audience using the right keyword, but they will stop visiting your site if they don’t find your content useful.
If you have a WordPress site, you can follow “WordPress SEO Tips For Beginners: How To Improve SEO Without A Plugin?” Moreover, most of these tips can be implemented on other websites too.
2. Off-page SEO
Here, you do not make changes to the website. Rather, you perform activities outside of your website to increase your Google rank.
For eg, setting up a social media account like Facebook, LinkedIn, Twitter for your business and linking it with your website. It is also known as Social media SEO. Social media allows customers to promote your business by sharing or commenting on your posts.
Similarly, you add your business on different listing sites like Google My Business, Yahoo Local, and Bing Local. This helps customers near your location to easily find your opening hours, reviews, contact details, phone number, email address, directions, and relevant information about your business. It is also referred to as local SEO.
3. Technical SEO
This means making sites easier for Google to crawl and index. It involves improving the loading speed of your website, making it mobile-friendly, focusing on security(Using SSL), and so on. Programming knowledge will be a plus point for these types of SEO.
So what can every business owner do to rank higher on Google?
Almost everyone has a Facebook account or other social media account. Even our grandparents are on it. People are constantly using social media every time and everywhere. From bathroom to bedroom, during mealtime, or while watching TV.
Thus, social media has huge market potential. The number of shares, likes, and comments we get for our content can increase our website visitors and Google rank.
All you need to do is create a Facebook account and other social media accounts for your business. You can similarly sign up your business on the listing sites.
After that, all you have to do is post content on a regular basis and keep your content relevant and updated. Remember, content marketing is also a topic in itself.
To sum it up,
1. Set up Social Profile
2. Set up Listing Profile
3. Post your content regularly
These tips will give you noticeable results and also save you a few bucks. But nothing comes for free. You trade it for your time. Sometimes it is wise to focus on your core business activities and outsource other activities.
Doing keyword research, writing SEO optimized articles, optimizing images, HTML, CSS, and JavaScript files, performing audits, and analyzing your SEO reports is relatively tricky. Yet, if you want to dive deep into advanced SEO stuff, Keyword Research should be your priority.